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PICTIONARY

The Show, 2023

Gold winner - Consumer Campaign (student)

Gold winner - Campaign (student)

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ADDY (District 8)

Silver winner - Integrated Campaign (student)

Challenge: Revitalize the game. Though it is one of the best selling games of all time, it is no longer in the forefront in a competitive market.

Insight: The average person is self-conscious of their artistic abilities (or inabilities) and does not see themselves as an 'artist.' There is a misperception that you need artistic skills to be good at the game. You don't have to be an artist to play.

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OUT of HOME​

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PRINT​

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Play Along With Pictionary 

Multiple areas and opportunities for people to interact with the game as well as download the app.

AR

Drawings around city. QR downloads app and AR rewards viewers by seeing the drawing transformed into the real image.

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GAME NIGHT AT GAME NIGHT

Play Along With Pictionary

Select fans are invited down to the field in between innings to Play Along With Pictionary. Jumbotron slowly reveals a drawn image for the two competing fans. First fan to guess what it is, wins a prize. 

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SOCIAL

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PIZZA NIGHT IS GAME NIGHT

(Partnership between Pictionary and Domino's.)

Game night is always better with pizza. Each pizza box contains a unique drawing on the outside for the consumer to decipher. The answer is revealed when they open the box. QR code invites them to download Pictionary app to enjoy more puzzles.

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