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BARB HARTMANN
PELICAN COOLERS
![](https://static.wixstatic.com/media/f2c01d_8bf3521458d1471fa91046ee47fa68d7~mv2.png/v1/fill/w_22,h_46,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/f2c01d_8bf3521458d1471fa91046ee47fa68d7~mv2.png)
The Show, 2023
Bronze winner - Consumer Campaign (student)
Insight: Women are an untapped market for coolers, as ads focus almost exclusively on men/outdoorsmen. Turns out, women like being outdoors as well. They tend to be the primary caregivers and do the lion’s share of both childcare and housework, usually while working
full-time and they are often burnt out from it. “Girls weekends” are a place where they can get away from some of those pressures and bond with friends who understand. These are the places where confessions fly. It's their safe place to say, what might not otherwise be ok to say.
![Juice Box outoor.png](https://static.wixstatic.com/media/f2c01d_395f9b60292a4a73bf383a460731e8e6~mv2.png/v1/fill/w_981,h_613,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/Juice%20Box%20outoor.png)
![Sippy Cup outdoor.png](https://static.wixstatic.com/media/f2c01d_aa858c6641b24ab081fb2e8200a4153b~mv2.png/v1/fill/w_981,h_613,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/Sippy%20Cup%20outdoor.png)
![Alone outdoor.png](https://static.wixstatic.com/media/f2c01d_ff7d0e7b317f47d99cc166301732218e~mv2.png/v1/fill/w_981,h_613,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/Alone%20outdoor.png)
![Pelican Insta1.png](https://static.wixstatic.com/media/f2c01d_229b3d63eebb4ae284e57ead07fbe8d4~mv2.png/v1/fill/w_287,h_536,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Pelican%20Insta1.png)
Social
![ezgif.com-gif-maker (3) copy.gif](https://static.wixstatic.com/media/f2c01d_0154c1a6a37848c686ea1effd32a8de0~mv2.gif)
![Pelican Insta 5.png](https://static.wixstatic.com/media/f2c01d_9d2c1e7f6e2f42e481a4fdd4dbf24001~mv2.png/v1/crop/x_18,y_105,w_224,h_435/fill/w_248,h_482,al_c,lg_1,q_85,enc_auto/Pelican%20Insta%205.png)
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