JACK WOLFSKIN (Outdoor Apparel)

Challenge: create a campaign for Jack Wolfskin's outdoor apparel for children. 

Insight: Most parents want their kids to play outside more and inside less. In an era where kids spend less time outdoors than ever before, JW reminds them that nature itself provides the playground.​

Idea: Show children in their true natural environment, and all that it offers. Jack Wolfskin is the "Apparel for nature's playground."

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