BARB HARTMANN
BIG WATT COLD PRESSED COFFEE
Big Watt cold press coffee is rocket fuel in a can, each one packed with 165mg of caffeine — twice what a regular cup of coffee contains. Good for waking up in the morning, a quick rush to make it through the afternoon, or possibly raising the dead.
![](https://static.wixstatic.com/media/f2c01d_8bf3521458d1471fa91046ee47fa68d7~mv2.png/v1/fill/w_22,h_46,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/f2c01d_8bf3521458d1471fa91046ee47fa68d7~mv2.png)
The Show, 2023
Silver winner - Campaign Outdoor (student)
![](https://static.wixstatic.com/media/f2c01d_8bf3521458d1471fa91046ee47fa68d7~mv2.png/v1/fill/w_22,h_46,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/f2c01d_8bf3521458d1471fa91046ee47fa68d7~mv2.png)
ADDY (District 8)
Silver winner - Campaign Outdoor and Transit (student)
Powered by Big Watt
Wake-up Wattson
Wattson is no ordinary inflatable arm-flailing tube man. Wattson "wakes up" with each purchase made at strategically-placed vending machines around the city. Each time a can is bought, Wattson inflates for 30 seconds.
![](https://static.wixstatic.com/media/f2c01d_44f197bc30f742a29b73137bff79b0b6~mv2.png/v1/crop/x_92,y_0,w_611,h_611/fill/w_524,h_524,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/f2c01d_44f197bc30f742a29b73137bff79b0b6~mv2.png)
![Wattson 2.png](https://static.wixstatic.com/media/f2c01d_6c175a7352af4a6aad2afc04034993ca~mv2.png/v1/crop/x_0,y_157,w_792,h_455/fill/w_453,h_260,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Wattson%202.png)
![](https://static.wixstatic.com/media/f2c01d_2f92faff18c34f14b453391885101c34~mv2.png/v1/crop/x_0,y_71,w_792,h_539/fill/w_455,h_311,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/f2c01d_2f92faff18c34f14b453391885101c34~mv2.png)
Out of Home
![BW battery OOH.png](https://static.wixstatic.com/media/f2c01d_cc086d8003f44654b03dca55fad3e70f~mv2.png/v1/fill/w_981,h_635,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/BW%20battery%20OOH.png)
![BW Dynamite.png](https://static.wixstatic.com/media/f2c01d_c00eace3f462413daaca87f77b7377fd~mv2.png/v1/fill/w_981,h_635,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/BW%20Dynamite.png)
![BW low battery 3.png](https://static.wixstatic.com/media/f2c01d_42143d6b4d294d69a6e9f6eec29c822e~mv2.png/v1/fill/w_981,h_635,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/BW%20low%20battery%203.png)
Outdoor - 3D
Additional outdoor executions. One, an oversized can making it appear to power the street lamp and another along the same line of thinking with four, three-dimensional can "batteries" attached to the back of a bus.
![BW bus batteries.png](https://static.wixstatic.com/media/f2c01d_6cbebf3066b9420e8ce478941c1f25f6~mv2.png/v1/fill/w_435,h_436,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/BW%20bus%20batteries.png)
![BW lightpost.png](https://static.wixstatic.com/media/f2c01d_8d2160705d8b45948439fb3e909a7d00~mv2.png/v1/fill/w_553,h_358,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/BW%20lightpost.png)