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BIG WATT COLD PRESSED COFFEE

Big Watt cold press coffee is rocket fuel in a can, each one packed with 165mg of caffeine — twice what a regular cup of coffee contains. Good for waking up in the morning, a quick rush to make it through the afternoon, or possibly raising the dead. 

CW: Pat O'Brien

The Show, 2023

Silver winner - Campaign  Outdoor (student)

ADDY (District 8)

Silver winner - Campaign  Outdoor and Transit (student)

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Wake-up Wattson

Wattson is no ordinary inflatable arm-flailing tube man. Wattson "wakes up" with each purchase made at strategically-placed vending machines around the city. Each time a can is bought, Wattson inflates for 30 seconds.

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Out of Home
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Outdoor - 3D

Additional outdoor executions. One, an oversized can making it appear to power the street lamp and another along the same line of thinking with four, three-dimensional can "batteries" attached to the back of a bus. 

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