Challenge: Create a campaign for Aldi for 60+ demographic.

Insight: Aldi customers REALLY love Aldi. They also love a good bargain. They not only shop there to save money, but they are excited about the savings and love to tell you about it. They aren’t afraid or embarrassed to tell you how little they spent for that banana, they're proud.

​Idea: Let the Aldi shoppers (fans) speak for themselves via outdoor and direct mail.